Cannabis Meets Couture: ‘Highest on the Runway’ Elevates Fashion in December 2024

Fashion and cannabis culture collided in spectacular style at the much-anticipated “Highest on the Runway” event this December, delivering an unforgettable night where high fashion took on a whole new meaning. Pushing creative boundaries, this cutting-edge runway show—curated by Gastronomy Magazine—has been reshaping perceptions by seamlessly intertwining the worlds of luxury fashion and cannabis.

A Night of Island-Inspired Elegance

The 2024 “Resort 24” edition of Highest on the Runway transported guests to an island-inspired paradise, blending tropical aesthetics with rich African tribal influences. Held at an exclusive, undisclosed location, the venue was designed to create an immersive escape, drawing inspiration from serene coastal getaways. Elevating the authenticity of the experience, the runway was lined with live hemp plants provided by South Tip, a well-known hemp farm based in Homestead. The atmosphere celebrated both nature and innovation, creating a visually stunning stage for the evening’s fashion showcase.

A Fusion of Fashion and Cannabis Culture

The runway dazzled with resort wear collections that perfectly encapsulated the show’s theme. Accessories played a key role in bringing cannabis culture to the forefront—models sported lighter chains, bold statement earrings by Baked Gear, and high-end glass pieces from Glass2Grass and KaiGai Gallery. But what truly made this event stand out was the confident normalization of cannabis use within the show. Models not only strutted in high-fashion ensembles but also openly consumed cannabis on the runway, sending a bold message about the plant’s place in contemporary culture.

The Visionaries Behind the Event

The show’s success was the result of a talented creative team working behind the scenes to ensure a flawless execution:

  • Artistic Direction & Casting: Led by Havanna Othon, who set the vision and tone of the event.
  • Accessory Styling: Carefully curated by Angelique Miami, blending high fashion with cannabis aesthetics.
  • Wardrobe Styling: Silvana Avignoni and her team meticulously styled each look to perfection.
  • Hair & Makeup: A dynamic team of Michelle Venta, Brazil Raine, and Latto Method created striking beauty looks that enhanced the island-inspired theme.
  • Hemp Decor: The lush runway setup, featuring South Tip’s hemp plants, was integral to the ambiance.

A Growing Trend: Where Cannabis Meets Fashion

This isn’t just a one-time event—it’s part of a growing movement in which cannabis is increasingly being embraced within the fashion industry. Similar events, such as CannaCatwalk, have paved the way for designers to incorporate cannabis culture into their aesthetic, breaking traditional barriers and shifting perspectives. With more designers and brands recognizing the influence of cannabis on modern lifestyles, these collaborations are only set to expand.

The Future of Fashion & Cannabis

As cannabis legalization continues to gain momentum, its influence on mainstream culture, including fashion, is becoming impossible to ignore. Highest on the Runway set a precedent for how the fashion world can embrace cannabis—not just as a theme but as an integral part of its identity. The overwhelming success of the December 2024 show hints at a future where such integrations will no longer be seen as niche but as a seamless part of creative expression.

From breaking stereotypes to pushing boundaries, Highest on the Runway is proving that cannabis culture has a firm place on the fashion world’s main stage. With this event leading the way, the fusion of style, innovation, and cannabis advocacy is only just beginning.

Discover More: Elevated Style: The Top Cannabis Apparel Brands

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